Christmas: The Busiest Time of The Year For Retailers
Retail is a very competitive industry, especially during the festive season when more and more shoppers are looking for those special gifts and huge end of year discounts! Every store wants to be able to entice customers through their doors, to take advantage of the busiest period in the year. Stores need to look inviting and need to give an instant impression of the kind of goods that can be purchased there.
It is very often the case that a store wonâ€™t fit the branded image of the company and so a retail fit-out takes place; either before the store is first opened or when thereâ€™s a new look unveiled for a chain of stores. In this case, Christmas and the busy Retail season, is normally the catalyst for retailers to prepare their stores so that they can have an edge over their competition.
What Are Retail Fit-Outs
A Retail fit-out encompasses all the work that gives a shop the overall â€˜lookâ€™ and desired effect when it opens its doors to the public. The company wants the store to look appealing and to encourage sales to take place. This can involve construction work, electrical installation, upgrades, painting, decorating and re-positioning of fixture and fittings. Itâ€™s a huge task to undertake and once started, we here at Polyteck have the experience to see our projects through to fruition.
Reasons Why A Retail Fit-Out Might Take Place
Retail stores may choose to carry out a fit-out overhaul or they may need to undertake the work as part of a company-wide campaign. The main reasons a fit-out takes place are:
- Moving into a new retail unit
- Removing old fittings and the installation of new fittings
- Re-branding of company with new signage, new colourways, signage and a new overall look
- Updating fixtures that are dated to give the store a contemporary look that is relevant to the target market
- Actions of competitors, which requires a re-focus of the brand
- Incidents such as flood or fire
- Regulation compliance, such as being in accordance with the Disability Discrimination Act
- The Big One, Christmas and the impending New Year Discount Sales!
The Kind Of Building Company That You Need To Work With You
The company chosen to carry out the re-fit must understand the reasons behind the work required and the end goal. This is so that the works can commence within a certain timeframe and budget and enough time to complete everything in time for the store to open/re-open.
With retail fit-outs often being a rolling programme, itâ€™s essential to find a building company that can offer consistency, professionalism as well as reliability. Employing a team to carry out the work is never advisable as they may be unable to replicate the work for another store due to lack of expertise, which would result in a lack of conformity of style and possibly the entire project not meeting its overall deadline.
What To Consider During A Retail Fit-Out
When a fit-out is taking place, there are a number of important factors that need consideration at all stages.
A successful fit-out is dependent on keeping costs under control, deadlines are achieved and risks to sales and reputation are minimised in the interim. If a fit-out is taking place in an already established store, other considerations which must be managed shall include:
- Minimising disruption to customers and staff
- Avoiding loss of sales whilst the work is being carried out
- Looking to increase sales to start the payback process of the works
- Ensuring the environment of the store is aligned with the company brand values
- Merchandise is presented in a way which will create the greatest of impacts
- Not only retaining customers, but attracting new ones
Why Using Polyteck Professionals Matters
With a retail fit-out being such a large project, itâ€™s important to use a company with experience which stretches back a number of years and brings with it glowing testimonials. Always remember to ask for examples of fit-outs from the company that you choose to work with.
Polyteck Building Services prides itself on being able to work to budget, to time and to the satisfaction of the client. We offer a full team of experts from planners to fitters and can either work to your own design or can offer a fit-out design service with spectacular results.
With our client portfolio including one-off projects for individual boutique stores through to working on shopping centres, Polyteck can carry out complete construction and fitting services as well as refurbishment works.
When your store needs a facelift, talk to Polyteck. We nip, tuck and sculpt to produce a shop where staff enjoy their working environment and customers enjoy their shopping experience.
Call us today on 020 7481 0222 or complete the enquiry form to the right of this screen.